Driving a Successful Move to Mobile Workspace
A high-adoption transition combining relocation, new workplace technology, and unassigned seating.
We partnered with a growing technology company to manage a complex move to a new facility while shifting how work gets done. Our change management program addressed the physical relocation, technology adoption, and new workplace behaviors—so employees could transition smoothly and the organization could realize measurable business outcomes.
The Challenge
A rapidly growing technology company had outgrown its traditional office space. Faced with a move to a new, larger facility, leadership identified a strategic opportunity to implement a Mobile Workspace model. This initiative was designed to provide a modern, collaborative environment while achieving significant cost savings by reducing the company’s real estate footprint.
This was more than just a physical relocation; it was a fundamental shift in how employees work. The project required a holistic change management approach to address a complex mix of concurrent transitions:
- The Physical Relocation: a move to a new, larger facility.
- The Technology Adoption: integrating advanced workplace technology.
- Cultural Shift: adopting unassigned seating and a new open-space floorplan, challenging traditional notions of personal workspace and collaboration.
Without a structured plan to manage these simultaneous changes, the company risked employee resistance, slower adoption, and failure to realize anticipated financial and cultural benefits.
Summary
We partnered with a growing technology company to manage its complex move to a new facility. Our comprehensive change management program addressed all aspects of the transition—from the physical move to a new work style.
This resulted in a successful on-time launch with a 91% user adoption rate while meeting its projected annual real estate cost savings.
Our Strategic Approach
We partnered with the organization to design and execute a comprehensive, multi-phased change management campaign. Our approach was built around proactive risk mitigation and structured support to help employees adjust to the new way of working.
Assessment & Narrative Development
We began by conducting a thorough stakeholder analysis to identify key concerns and resistance points. Based on these insights, we developed a cohesive change narrative and visual brand that framed the initiative as a positive step toward a more collaborative and flexible future.
Communication & Engagement
We launched a multi-channel communications campaign to establish clarity, build confidence, and reduce uncertainty throughout the move—supported by consistent leadership messaging and reliable project updates.
- a dedicated intranet site for updates and FAQs
- targeted emails and leadership announcements
- info sessions and direct outreach to key stakeholders
Training & Enablement
We developed a tailored training program to prepare employees for the new environment and new expectations, with practical learning and realistic examples that translated the model into daily behaviors.
- role-based training on new mobile workspace technology
- a “day in the life” simulation of the new protocols
- videos and job aids for new workplace etiquette and norms
Sustained Support & Reinforcement
We created and deployed a network of “Change Agents”—on-the-ground advocates who answered questions, reinforced new behaviors, and helped employees navigate the transition. We also provided in-office support during launch to ensure a smooth day-one experience.
The Results
Our holistic change management program ensured a highly successful, high-adoption transition to the Mobile Workspace model, with the company achieving its strategic goals and receiving overwhelmingly positive feedback from its workforce.
- Measurable satisfaction lift: Post-launch surveys showed a 30% increase in employee satisfaction with collaboration and a 63% increase in satisfaction with access to natural light and flexible work options.
- Resistance proactively managed: Concerns about losing personal space were reduced through communications, coaching, and practical guidance—supporting productivity and collaboration from day one.
- Cultural benchmark established: The initiative created a repeatable model for future change initiatives and reinforced the organization’s position as a modern, forward-thinking workplace.
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If you’re planning a workplace transformation, technology rollout, or operating model shift, we’ll help you drive adoption with structure, clarity, and measurable outcomes.
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